Journal
Notes from
the studio.
Plain-English writing on what makes a website earn its keep. No jargon, no listicles, nothing we would not say to you on a call.
- What an AI assistant actually saves a business, in hours and people Everyone says AI will "transform customer service". Here is what it does for a normal business with an inbox, a phone and not enough hands, with the research numbers that back it, and the honest limits.
- Shopify is fine. Shopify themes are the problem. Most store owners who come to us are not asking the right question. "Shopify or custom?" is a false choice. The platform under the checkout is rarely what holds a shop back. The template on top of it almost always is.
- You don't need a domain, hosting, or a tech person. Here's what actually happens when you hire a studio A surprising number of people put off getting a proper website because they think they need to understand it first. You do not. This is everything that happens behind the scenes, so you can stop worrying about it.
- Core Web Vitals, explained for people who run a business, not a server Google grades every website on three things it never tells your visitors about. Here is what the grades mean, why they move your ranking and your conversion rate, and the one number worth asking any web developer for.
- How a custom website goes from first call to live in under a week People assume "custom" means months. It does not have to. Here is our calendar, day by day, from the first call to launch in under a week, including the two hours of your time it actually requires.
- What a professional website actually costs in 2026, and why the cheap one costs more Nobody publishes real numbers, so buyers compare a £400 Fiverr gig with a £40,000 agency pitch and conclude the whole industry is making it up. It is not. Here is how the price is built, and what each layer buys you.
- Why we never build on Wix, Squarespace or a Webflow template Site builders are a fine way to get a page online tonight. They are a poor way to own the thing your business depends on for the next five years. Here is what they cost that the pricing page does not show.