Services Discipline 06

Growth, ads & landing pages

Traffic with somewhere to land.

Ads are the fastest way to put your business in front of people who are looking right now. They are also the fastest way to spend money on a page that does not convert. We do both halves: the campaigns, and the pages they land on, measured end to end.

Why it matters

Most ad budgets leak at the landing page. The ad promises one thing, the page talks about something else, loads slowly, and asks for too much. Because we build the page and the campaign together, the message matches, the page is fast, and the form is short. That alone usually doubles what a budget returns.

Tracking is the other half. We set up conversion tracking that respects your visitors' privacy and still tells you which ad, keyword or post produced which enquiry, so decisions are made on numbers rather than hunches. Then we tune monthly: pause what does not work, push what does, test a new angle.

Organic social fits here too, kept realistic: a content rhythm you can sustain, built from the same material as your articles, rather than a daily posting treadmill.

What's included
  1. 01

    Google Ads and paid social

    Search, Meta and the channels that fit your customers. Set up, written and managed by us.

  2. 02

    Landing pages built to convert

    One page per campaign, matching the ad, fast, with a short form and a clear next step.

  3. 03

    Conversion tracking

    Privacy-friendly analytics and conversion events, so you know what each enquiry cost.

  4. 04

    Monthly optimisation

    Budget moved toward what works, new angles tested, a short report on what changed and why.

  5. 05

    Organic social rhythm

    A sustainable posting plan and templates, fed by your articles and real work.

  6. 06

    Honest reporting

    Cost per enquiry, not vanity metrics. If a channel is not paying, we say so and stop it.

Questions people ask
01

What budget do I need?

Enough to learn: usually a few hundred a month to start, scaled when the numbers justify it. We will tell you if your market needs more than that to be worth it.

02

Do you take a percentage of ad spend?

No. A flat monthly fee for the work; the ad budget goes straight to the platforms in your own accounts.

03

Can I run ads without a new site?

Yes, with a dedicated landing page. Sending paid traffic to a slow homepage is the most common way to waste a budget.

Next step

One call. We take it from there.